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| Lighting Up the Aisle: Principles and Practices |
| 2008-06-17 |
| Lighting Up the Aisle: Principles and
Practices
for In-Store Digital Media
by the authors: Laura Davis-Taylor & Adrian Weidmann
LIGHTING UP THE AISLE is the first practical guide written by
seasoned consultants for understanding In-Store Digital Media from
a simple, entertaining, common sense perspective. Full of insider field
insights, it’s a no nonsense primer to prepare anyone new to this
exciting media to successfully ignite the power of technology in-store
for the benefit of the customer.
In less than 2 hours, you’ll encounter a compilation of observations,
how-to’s, ideas and inspirations that address:
• The definition of In-Store Digital Media.
• Store experience basics.
• Strategic principles for success.
• A typical project roadmap.
• How to determine which technologies are right for you.
• Funding, ROI and integration best practices.
• Building the ideal cross-functional teams.
• Choosing the proper resources.
• The technology basics.
• Building digital content to connect effectively with shoppers.
• How to plan, measure, integrate and optimize that digital content to ensure that
it's working.
• Common mistakes to avoid.
• Evolutionary thought starters.
This book is highly recommended if you’re interested in understanding the insights and the complexity of this industry, while gaining strategic and planning knowledge based on others hard-won experiences.
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| Cines Unidos expands VideoMenu™ nationwide |
| 2008-04-28 |
| UnoLink International, industry leader in advance
multimedia solutions expands its VideoMenu ™
installation, to seven additional Cines Unidos’s
movie theaters in Venezuela.
Currently VideoMenu™ is installed and fully
operational at 11 movie theater concessions
throughout the country. This new expansion
will take the system up to 18 movie theaters,
for a total of 196 screens managed by UnoLink
International.
Cines Unidos has gradually adopted other modules of the CineRemote™ suite, including:
CineAd™ and PreShow™, enhancing digitally its modern locations in order to improve the moviegoer’s experience.
About CineRemote™
CineRemote™ is an open system that integrates into multiple input /output environments,
making it suitable to a broad market in many configurations. UnoLink’s 360 digital solutions appeal to cinema exhibitors looking for an integrated, single interface option for all their
digital display needs. |
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| UnoLink at ShoWest’ 08! |
| 2008-03-05 |
| Miami-based, UnoLink International stepped
up its foray into the world market with a
highly successful stand at ShoWest’ 08 - the
largest trade show for movie distributors and
exhibitors suppliers worldwide. The company
is fast becoming a powerful competitor in the
movie theater market.
At the show, UnoLink International
successfully launched CineRemote™ 2.0,
with its sleek new interface, POS integration,
and super-fast, behavior-based programming.
The suite integrates several products under a
single smart interface to streamline the
scheduling of multiple applications in a
theater chain.
CineRemote™ includes software-only and turnkey solutions for digital displays throughout theaters. Modules include, Panorama: online digital box office displays, Video Menu™: smart digital menu boards, IntelliPoster: proximity-activated interactive e-posters and PreShow:
full-featured, high-end management software for preshow content and operations.
Throughout the 3 tradeshow days, over 100 prospects from different latitudes visited UnoLink’s stand and were surprised by the high quality content and powerful software features of the
CineRemote suite.
CineRemote™ is an open system that integrates into multiple input /output environments, making it suitable to a broad market in many configurations. UnoLink’s 360o digital solutions appeal to exhibitors considering an integrated, single interface option for all their digital display needs. |
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| Scala Announces InfoChannel 5 Release 3.0 at Digital Signage |
| 2008-03-03 |
| Scala, the leading provider of digital signage solutions, announced in the past Digital Signage Expo in Las Vegas, NV, the new releasing of Scala InfoChannel 5. New features in this release include a new high-performance video-playback engine that provides faster videos playback, including 60fps video, and HD video on suitable hardware and the capability to synchronize players" instead of "generating plans", among many other new advantages.
Source: scala.pr@scala.com
About Scala:
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications. Scala is today headquartered near Philadelphia, and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan More information is available at www.scala.com.
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